Marketing musings... Expanding Markets: Online A Marketing Spin on Christmas Effective Marketing on a Budget Why Colour Matters Marketing on Foreign Shores Marketing for Restaurants - on a Plate

Coalition Shortlisted in Observer Business Awards!  Coalition Communications has been shortlisted in the Small Business of the Year category of the Observer Business Awards, run by the Observer Series newspapers.

The category highlights small companies whose size does not prevent them delivering excellent service and quality products.  Thanks to our sales turnover over the last three years, plus fabulous testimonials from our clients, we believe we're doing something right and have an excellent chance of winning!

Results will be announced at the end of March, so watch this space...!

A Profitnet Plus Coalition - Coalition is thrilled to be asked to join the bank of strategic consultants for their Profitnet Plus programme.

Profitnet is an innovative business development and support programme that enables small and medium-sized enterprises to help themselves and their peers. Developed by the University of Brighton, it has been successful for over 600 businesses in the UK, Ireland and South Africa - and it’s expanding. 

Profitnet Plus focuses its members on innovation within their business and Louise Fenwick will be guiding some of its members towards innovation in marketing, starting from March.

STRATEGIC WORKSHOPS OFFER EXTENDED -Coalition is extending the offer of a half day bespoke Strategic Marketing Workshop into March, for just £350.

Based around a pre-agreed agenda, we will identify a workable plan of action to grow your client base and business throughout 2010 and 2011. 

"Very many thanks for all your time this morning, your expertise was/is invaluable and Clare & I gained a huge amount from the session." Richard Nicholson, Veritas Procurement Services

"Thank you so much for yesterdays workshop. We found it very helpful and informative and thought you conducted the morning in a very professional manner!" Debbie Orme, Clearstone 

Book your exclusive workshop here

Coalition Goes Voluntary - Louise Fenwick of Coalition Communications presented Voluntary and Community Action Chichester District on how charities and social enterprised can approach their marketing activity on Monday 22nd February.

Bound by the same legislation, health & safety requirements and competitive marketplaces, the third sector faces the same marketing challenges as private sector companies. 

During the hour's talk, held in Selsey, near Chichester, Louise identified the key components to marketing for charities; knowing their objectives, knowing their competitive marketplace, knowing their message and knowing their target markets.  As one attendee exclaimed, "That was so helpful!  I'd never thought about marketing that way! Us charities have a lot to learn!"

If you are a charity or third sector organisation that could benefit from some marketing advice, contact Louise on 01243 60 40 43

January 2010

Coalition Graduates! Many of you will know that Coalition has a graduate, Mathew Sheldon, working with us until the end of March. In his third year at Chi Uni, Mathew joined us on 18th January and will be supporting us in our marketing projects, so you will no doubt get to meet or talk to him soon.

Coalition is also running a marketing workshop for graduates in the University of Brighton beepurple programme during February, to help them develop their entrepreneurial skills.  No heckling at the back!

Coalition takes Skincare into account!  Coalition is pleased to announce that we are working with Body & Sole, Chichester's skincare clinic located on The Hornet.  Body & Sole has reached a point in its business, where it's time to develop and they have some exciting things planned!

Coalition attends Clinic Appointment! Coalition Communications ran a Marketing Clinic withChichester Chamber of Commerce on 14th December at the Beachcroft Hotel, Felpham. A number of excellent questions were asked including how to test marketing, how negative publicity can be used to your advantage and what typical errors most people make in their marketing.  Articles on these subjects will be appearing on this site soon!